| Informex Latin America Press Informex Goes International With Roll-out of Informex Latin American Specialty Chemicals Show Princeton, New Jersey, (February 19, 2010) – Informex, the leading specialty chemical tradeshow for buyers and sellers of high-value chemistry across a broad range of applications, today expanded on its plans to extend its brand into the Latin America market with the inaugural Informex Latin America show, scheduled to take place on August 23-24, 2010 in São Paulo, Brazil. The event, to be held at the Amcham Convention Center, will include an international conference and tabletop exhibition, and is expected to bring together more than 1500 professionals, including exhibitors, attendees and conference participants. Boasting one of the fastest growing economies in the world, Brazil is rebounding well from the global economic downturn. In Brazil alone, the chemical industry’s net sales in 2008 exceeded US$120 billion, 50% of which represented industrial chemicals, 14% pharmaceutical products, with the remaining segments (paints, coatings, cosmetics, perfumes, crops/fertilizers) totaling 36%*. São Paulo, widely regarded as the business capital of Latin America, is also a major hub for the chemical industry. According to the Brazilian Institute of Geography and Statistics (IBGE), there are approximately 5, 500 chemical companies operating in the country representing 1,096 chemical industries. 604 of these companies are located in the state of São Paulo. “Latin America is experiencing its longest period of sustained growth in more than a generation, and the industrial/specialty chemical products sector continues to see significant expansion despite the economic downturn, and was a logical region in which to extend the Informex brand internationally” commented Jennifer Jessup, brand director, Informex/UBM. “Informex Latin America will provide a strong platform for exhibitors to network with local and international distributors and strategic partners, making it an ideal forum for discussions surrounding both sourcing from and selling to Latin America. We already have a number of high profile Brazilian and international exhibitors already lined up for the show, including Petrobras, one of the world’s largest oil companies, which is a Gold Sponsor of the show.” As with InformexUSA, the Society of Chemical Manufacturers and Affiliates (SOCMA) will be a key partner for the new event, with SOCMA members enjoying a 10% discount to exhibit. Each exhibitor will also receive two invitations to a “Match & Meet” luncheon on August 23, providing key networking opportunities. High on the conference agenda will be sustainability, an area where Brazil is at the forefront of green chemistry efforts. Specialty chemical sectors are also a key focus for Informex Latin America, with select segments hosting pavilions to further highlight particular products, ingredients and raw materials. *Source ABIQUIM- The Brazilian Chemical Industries Association. UBM International Media is a wholly owned subsidiary of United Business Media plc (LSE: UBM) a leading provider of business information services to the maritime, travel, fashion, technology, healthcare, media, and property industries. UBM offers services in trade shows, online, news distribution, and publishing to customers across the globe. Its brands are represented in more than 30 countries and are organized into specialist teams that serve their business communities helping them excel in their market by working effectively and efficiently. For more information, go to www.unitedbusinessmedia.com. About Informex - Organized by UBM International Media, Informex is the leading meeting place for buyers and sellers of high-value chemistry for a broad range of applications. As the leading fine chemical tradeshow in the United States, InformexUSA has been a marketplace for networking and doing business in the fine, custom and specialty chemical manufacturing industry for more than 25 years. Informex is produced in conjunction with SOCMA, and the event brings significant value both to SOCMA (www.socma.com) and its members. For more information, visit www.informex.com.
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