Informex to Host Virtual Trade Show in Advance of its 2010 Annual North American Fine & Specialty Chemical Trade Show in San Francisco

100% virtual show, December 15, 2009 will create an opportunity for advanced networking and educational content

Princeton, New Jersey, (August 25, 2009) – Informex, the leading meeting place for buyers and sellers of high-value chemistry for a broad range of applications, today announced its plans for a Virtual Trade Show to be held three months prior to InformexUSA 2010, its annual North American physical event. 

The Informex Virtual Trade Show is the first 100% online exhibition and conference that uses cutting-edge technology to connect a larger community of industry professionals, decision-makers and leading suppliers from the specialty chemical and pharma markets, in real time.

During the Informex Virtual Trade Show, products are showcased to prospects and qualified leads are generated. Detailed leads of show attendees are supplied to sponsors and exhibitors during the live event, as well as for three months post show, via an On-Demand access.

This virtual trade show will offer webcasts, educational content and the opportunity to network and arrange meetings in advance of the physical show in February, 2010.  It will feature 25-30 exhibitors and is expected to attract 800-1000 virtual attendees.

“Informex has a strong history in both the fine and specialty chemical markets and offering this virtual show in advance of our annual event will allow for additional networking and industry education not before offered by us. It will also attract new attendees who perhaps cannot travel to the physical event. The 25-30 exhibitors slated for the virtual show have a real opportunity to stand out to virtual attendees.” said Jennifer Jessup, Business Director, Informex.

The Informex Virtual Trade Show will feature valuable webcasts tackling key issues for both the pharmaceutical and specialty chemical markets. The content on will be dedicated to the pharma and specialty chemicals markets. The preliminary schedule of webcasts will include but is not limited to:  Sourcing APIs, Follow-on Biologics, Pharma Market Future Trends, Organometallic Reactions, Drug Discovery, Supply Chain Management, Green Chemistry, Licensing - Technology Transfer, Water Treatment, Composites/Polymers, Industrial Biotechnology, and Electronic Chemistry/ OLED.

The Informex Virtual Trade Show will include all of the features found at the physical event including:

• Exhibit Halls complete with interactive exhibitor booths and staff

• An Auditorium hosting live, scheduled presentations

• A Resource Center featuring white papers, podcasts and informative content

• A Lounge for networking and relationship-building via instant messaging or group chat

• A Prize Center designed to increase participation by introducing fun