Beyond Manufacturing: Driving the Business of Chemicals

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Mega Trends of the Global Chemicals Industry

Shomik Majumdar, Vice President, Chemicals, Materials and Food, Frost & Sullivan

Join us as Shomik Majumdar, Vice President, Chemicals, Materials and Food, with Frost & Sullivan presents a 20/20 vision of the global chemicals industry. We’ll identify and discuss three mega trends and how they are impacting the chemicals industry.

Areas covered will include:  1) Globalization of the chemicals business, 2) Low Carbon/Sustainability and 3) Health & Wellness, and how these will affect your business.  

  

Mergers & Acquisitions

Eric Vogelsberg, Senior Vice President, M&A and Corporate Development Practice, Kline & Company

The M&A momentum that began in 2010 has carried and grown in 2011.  While some are now seeing a slowdown in their deal flow and pipeline, especially financial sponsors, most of the companies we have spoken to expect the M&A environment remain robust in 2012.  In our discussion, we will share our view of the current environment and key underlying drivers.  We will share some of our recent experiences – both closed deals and missed opportunities – and provide a perspective on the opportunities and pitfalls that have been encountered.

Whether you’re considering selling your business, want to buy a business or haven’t yet decided, we’ll provide some suggestions on what you’ll need to do to be successful, now or when you’re ready.
 

New Marketing Techniques: The Importance of Branding

Dan St. Andrei, Creative Corporation

Globalization has changed the rules of engagement and many involved in the chemical industry are still figuring this out. How can you stand out in the global cacophony of names and logos vying for buyers’ attention? This webinar will provide an insight in the relationship between positioning, branding and advertising, and what steps you should be taking to boost your profitability. Through case studies and examples, you’ll learn the importance of branding and what marketing activities you should be engaging in.  

E5:  Five Simple Steps to Exhibiting Success

Eva Montgomery, President, The Content Strategy Group
Deirdre Junta, President, Marketing to Sales

Learn how to set yourself apart from the competition and walk away with the winning formula for turning those leads into sales.  We’ll show you our E5 process, 5 steps specialty chemical exhibitors can take to increase their trade show return on investment.  

Areas covered will include: 1)  assessing the competitive landscape  2)  setting objectives and a strategy 3)  developing pre-show marketing plans 4)  brainstorming unique booth activities and 5)  ending with the most important but often neglected: lead management.  Follow all or even just one of these steps to increase your chances of trade show success.