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Webinars Make Their Way into the Next Wave of Informex Events
August 4, 2010 3:16 PM
As I am sure you have seen by now Informex has announced its first editorial calendar. We started adding content to the Informex brand about a year or so ago now, and it has been so well received by the audience so we thought it was about time for an official editorial calendar.
 
We have conducted breakfast briefings for the last two years at InformexUSA, and they are always well attended. Rrecently we decided to significantly increase our efforts to provide more thought-leadership to the brand that is current more closely aligned to networking and new business development. Don’t worry, we are not going to lose our core focus, we are just adding more value!
 
Part of the campaign to increase content for the Informex brand is going to be adding monthly webinars. Before we made the decision to branch into webinars there was quite a bit of debate about the project. We needed to know if people liked webinars, what sort of topics were on interest to them, who they’d like to see present, what format would be most beneficial, should they be audio only or should they have a video component as well, and so forth. Primarily though, we needed to come up with a way to bring critical information to the chemical industry in an easy and appealing manner.
 
I am very excited to tell you that I think we really did it! We are so excited about our upcoming webinars. The first webinar we are going to present is going to take a look at using social media to increase your brand’s virtual presence. It is going to be a workshop where we will go through a step-by-step process of how to increase your brand’s marketing using social media with special attention on a timeline for how you can utilize social media to increase customer awareness of your brand at trade shows.
 
I’ll keep you updated with more details as we get closer, but make sure to check out our calendar and please let us know if you have any topic ideas, if you’d like to speak during one of the webinars, or if you’d like to be a sponsor. We are always open to your suggestions.
 
JJ
 
PS – If you are going to Informex Latin America in Brazil Aug 23-24th let me know and we can meet up!
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